Final Digipak

Final Advert For Artist

Shortlist of fonts And Colours

The font styles i will be using on my digipak will be 'Ethnocentric' which shall be used for a vast majority of the information provided on the digipak such as, Album name, Artist name, track list and website URL's. The Font Type 'Century Gothic' is a second font type which will be used in my digipak. This font type will be used for my 'thank you' message on the inner panel.

The colours used for all the text on the digipak will be, Black, Grey And White. This is so that there is a housestyle created and carried out. on the album cover of the digipak the only colourful item which is visible is the image of the artist which makes the artist stand out and more eye catching to the audience.

Photos I Plan On Using

Do's & Dont's - Digipak & Advert

-DO'S-

• Use clear font styles
• Use appropriate images, which are clear and well focused.
• Use only 3 colours
• Use general conventions e.g. barcodes, record labels, artist name, album name and track list.
• Use appropriate image sizes and font sizes

-DON'TS-

• Position text across artists image which may prevent identification
• Don't use unnecessary font styles, colours, and sizes which are irrelevant
• Do not stretch images
• Do not use unnecessary effects which have no relation to the genre
• Do not place an image on every single panel of the digipak

Analysis of adverts

album name 'Catch 22' provided above everything else as a header, along with the relase date to attract the audience.artist slogan in bottom right hand corner, bold large font.

Artist name provided above all information for identification. album release date is in bold and a different font from other information so it stands out to the audience. record label, website, and also hit singles are provided to attract the audience.



Analysis of Digipaks

Front Cover

This album i am going to do an analysis on is called 'Shock Value' by Timbaland. There is a longshot used on the front cover of the artist so the artist can be identified. This shot type is also used to capture the mise en scene used for the artist. for example, the artist is smartly dressed in a suit to give a rich look to the artist. the album name 'Shock value' stands out on the front cover as the colour chosen is completely different from every other thing visible on the album. The album name also has its own unique font style created for the artist to imply the album contains a different, unique style of music. The front cover of the album also has The parental advisory explicit content symbol which tells you that the album contains explicit language.

Back Cover

The back cover track listing is centred and the song title and artist names are in two different font types which is used as a house style through out the album. there is a barcode included on the back of the album as well as the record label, copyright and website information.



Shortlist of Fonts, Colours & Layout [Planning] - BEKTAS

Fonts I will use:


ARIAL BLACK


I will use three colours only, which are:

BLACK
RED
WHITE

I will create a 4 panel digipak and a landscape magazine advert.

Analysis of Digipaks

Front Cover

The album is by T.I. and is called paper trail. This album was designed in a unique way by Ian Wright as you can instantly tell by looking at the front cover. The conceptual idea behind the “Paper Trail” artwork was to come out with something more natural rather than the digitalized view every artist seem to be coming out with. The artwork is created out of scraps of newspaper, notebooks and other colourful paper products. The artist name and album are bold and in a contrasting colour from the image, therefor the artist name and album stands out.

Back Cover

The back cover of the album has also been created out of scrap pieces of newspaper, notebooks, and other colourful papers. The tracklisting has a conventional placement. record compay information, barcode, date and a website URL are also included on the back of the album. including website information is very important nowadays as internet is a popular source for gaining access to information of products.

Album Name & Tracklist

Turbulence      

1. A Journey
2. Don't Know What To Do
3. Losing Touch ft. Ellie Goulding
4. Run
5. What I Really Want ft. Bruno Mars
6. Runaway ft.Adele
7. Put You First
8. You Got It Wrong
9. Beginners Luck
10. Instability
11. If Only ft.Mr Hudson
12. Ordinary People

Images for Digipak & Advert

Template for the Digipak

What We Aim to Put on the Digipak

1. Record label - Island Records.
2. Website details:
     www.mtarhanofficial.co.uk
     www.twitter.com/mtarhan
     www.facebook.com/mtarhan
3. A couple of brief, one word headline reviews from some relevant magazines.
4. Thank You message to the fans.
5. Copyright notice.
6. Barcode.
7. Track Listing.

Digipak Mock-up - BEKTAS [Planning]

Inside Panels

Front & Back panels

Advert Mock-up - BEKTAS [Planning]

Do's and Don'ts - Digipak & Advert - BEKTAS [Planning]

• Use clear fonts.
• Make sure the size of the images & fonts are appropriate.
• Apply rule of thirds for images.
• Follow genre conventions & the set house style.
• Try and use only 3 colours.
• Use general conventions, such as a barcode, copyright, titles, artist name, record label and track list.
• Think about using a form of graphic arts, only if it represents the genre.

• ABSOLUTELY do not stretch images.
• Do not use unnecessary effects. Use effects which are appropriate for your genre.
• Do not use unconventional fonts.
• Do not add images to every panel of the digipak, be creative.
• Do not use text over central images.

Analysis of Adverts - BEKTAS [Research] 2/2

[Task 26] The Do's and Do Not's of creating a Digipak - Mehmet Tarhan

Our digipaks must look professional, must be representative of our artist and most importantly, must sell the album. Therefore, we must follow guidelines to make sure that we don't miss out crucial pieces of information, such as websites of the artist, or the record labels name.

Do's

- Make sure to use clear and concise fonts.
- Use the rule of thirds.
- Try to limit the use of colours to only 3 specific and relevant fonts. (I.e not using gothic roman texts when the artists genre is something completely different.)
- Try to involve different types of images, not just pictures of artists from video (because you are representing the album not just one music video), think about using artistic images - but only if relevant to genre.
- Do follow conventions, making sure that you include artists name, track lists, record label, copyright notice, bar code, websites, and other relevant pieces of information that will promote your artist - such as adding reviews, but only one or two.
- Use your imagination!

Do not's

- Do not stretch images. They will look unprofessional and would give the opinion that the production was rushed and not carefully thought of.
- Do not use any over the top, or any effects for that matter, if your genre is not relevant.
- Be in line with industry standards, and do not misspell any words or phrases, do not forget labels, copyright notices, bar codes.
- Do not use images on every singly panel of the digipak.
- Do not cover up the artists face or body, or any other central images of the digipak with texts or effects.

[Task 25] Shortlist of Fonts, Colours, Design Ideas for Digipak

The digipak is meant to market and sell our artist as well as album, and we must incorporate a variety of features to make it stand out to the public, and our audience.

The fonts I will be using for my album cover will be bold, and clear texts. Specifically a mix of Eras Bold ITC for my 'thank you' messages in the inside panels, and for various pieces of writing on the actual CD inside the album.
For my websites details, and reviews as well as awards/nominations section, I will use Eras Demi ITC. The difference in the two are very subtly, but I do not want there to be a major difference in the fonts I use for my writing, because I want to maintain a similar house style throughout my fonts, and writing. But I decided to use Eras Demi for my website information because I did not want it to look the same as my track listing font, Eras Bold.  The last font I used was called Agency FB, this was used for my album name on the front cover. I wanted it to be striking, and different, so I choose this instead of the other two, but with the point of keeping my house style the same, I only used it once.

Font rundown:
Agency FB Bold
Eras Demi ITC
Eras Bold ITC

Most of the colours I used were white, because my background art and pictures had a tint of green, brown, natural colours from the trees and grass were we got our pictures from, I thought that it stood out well. I put on a background colour of black on the fonts. I tried to create a rather dark atmosphere inside the album, with the shadows of the trees, and then a few rays of sunshine coming in, I thought it was very artistic and it looked great. My colour palette was dark/grey midtones for inside, and light/white tones for the outside, with the exception of the title.

The images I used were open spaces of the park and river, I thought it worked well throughout and, the image I put on infront of it was shot at seperately. I wanted to show the artists face, because that is who we were selling to the audience, so it was important they got to knew the artist before I told them about the facts, and website/record label information at the back.

Colour rundown:
Greens/Browns. Natural earthy colours.
Grey, Black, White. 


I aim to produce a 4 panel digipak. I think this is best option because I will have space to put a thank you message in the inside panel.
The out panels will be composed of a picture of a wide longshot of the park in the video 'Run'. Its a good background to use, and I will be putting on a picture of the artist in the front.
For the inside cover, I will use a picture of a walking path in a canal. No one other than the artist will be in images, its meant to symbolise that the singer is alone, because his music also have a tone of loneliness and sadness about him.

Design rundown:
4 Panels (2 inside, 2 outside).
Artist in images only.