Our digipaks must look professional, must be representative of our artist and most importantly, must sell the album. Therefore, we must follow guidelines to make sure that we don't miss out crucial pieces of information, such as websites of the artist, or the record labels name.
Do's
- Make sure to use clear and concise fonts.
- Use the rule of thirds.
- Try to limit the use of colours to only 3 specific and relevant fonts. (I.e not using gothic roman texts when the artists genre is something completely different.)
- Try to involve different types of images, not just pictures of artists from video (because you are representing the album not just one music video), think about using artistic images - but only if relevant to genre.
- Do follow conventions, making sure that you include artists name, track lists, record label, copyright notice, bar code, websites, and other relevant pieces of information that will promote your artist - such as adding reviews, but only one or two.
- Use your imagination!
Do not's
- Do not stretch images. They will look unprofessional and would give the opinion that the production was rushed and not carefully thought of.
- Do not use any over the top, or any effects for that matter, if your genre is not relevant.
- Be in line with industry standards, and do not misspell any words or phrases, do not forget labels, copyright notices, bar codes.
- Do not use images on every singly panel of the digipak.
- Do not cover up the artists face or body, or any other central images of the digipak with texts or effects.
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