Final Advert - BEKTAS

Advert

digipak model

front &back cover>

inside digipak

Do's & Don'ts

The digipak and the advert are what sells the artist so it is important to get everything right!


DO:

• use a clear font
• use appropiate sizes for images & font
• use clear photos that are in focus
• use photos that are an appropiate shape for the page
• use appropiate industy logos & conventions, properly positioned -Barcode,date, copyright,titles&artist names

DON'T:

• stretch images
• use layer styles
• use unnecessary effects
• place text across tha artists face

Analysis of 3 Albums

The album cover for Coldplay goes very well together with the poster. Both use black and white colours, and there is a feeling that they are both connected, all the members of the band are visible, and the interesting part is that they are positioned all in different distances away from the camera. For example, the lead singer is the one who is the closest to us, while the other band members, guitarists, drummer etc, are pushed behind, and it is harder to see them. 

The Arctic Monkeys have opted for a very different approach, they've produced a very different album cover compared to the poster. They include no members from the band, but just one person smoking. The Arctic Monkeys have chosen to represent themselves as they are, without any effects, or graphic art on the cover.

Snow Patrol have used the same couple on the poster for their album art. They are connected and we can see this easily. They maintain very dark tones, with some skyline and sunlight at the top. The main colours are black, yellow/brown, and white. 

Analysis of 3 Adverts

While making our adverts, we looked at different posters and advertisements for albums and tours, of bands similar to our own genre. Looking at the adverts has been a good way to look at the conventions carried through various bands/artists, and also some of the distinct differences that they use to sell themselves. 

This first example is from Coldplay. Coldplay are an alternative rock and indie band, as is our artist, Mehmet Tarhan. I think that this is the sort of material I expected to see for a Coldplay advert. The album incorporates many of the conventions of the music industry. There are tour dates, sponsors, special guests, and the picture of themselves on the poster itself. The whole poster is in black and white, this is unlikely for posters, as you would want a colourful and vivid picture to jump out of the picture and captivate the target audience, but Coldplay chooses not to, and I think having it black and white is a good effect, this is generally what you would expect from a Coldplay poster. 

The Arctic Monkeys have opted for some graphic art as the main focus of their poster, amply it is a monkey with a frosted effect on it. They use brown, black, white and some blue as their primary colours. The information they have on it is effective, they include a date, pricing information, company and production information. 

Finally, Snow Patrol have created a similar poster to the Arctic Monkeys, they include a picture of a couple, tour dates, and other various pieces of key information. 

Photos I Intend To Use - BEKTAS [Planning]

[Task 27] Photos You Plan to Use - Mehmet Tarhan