The lesson was interesting, and it proved fruitful as some of the ideas we wanted to use for our music video had been successfully incorporated in some of the videos from the previous year, things like cross-fades, and match-cuts. There was a high standard throughout, and watching the videos was an enjoyable experience, knowing that ours might be shown to the year below us in the future.
One in particular caught my eye out of the others, it was Adam, Lisa, Nasima and Sayvita's take on VV Brown's - Everybody. I thought it was an exceptional piece of work.
The music and the lyrical tempo of the original is very fast, and I think that the group had taken that into account when filming and storyboarding. The footage is shot in a variety of different angles, and to match the beat of the music, all the footage is edited appropriately into very fast and short, but precise, shots.
They captured the message of the song, that "Everybody needs love", and they shot videos of different people all holding up a pre-prepared piece of writing that sends the message across, and I thought it was a great touch that everybody from a group of girls, to even police officers on duty were smiling and genuinely enjoying being filmed, which adds to the feeling of love. It also shows they had a wide range of people, and not just the same types of people.
It is obvious to me that they spent quite possibly a large proportion of their time in post-production editing, and for good effect too! The added feature of having the music video in black and white, which challenges the norms and conventions of most music videos today, and also is rarely seen as a debut album cover for a new artist, they are pushing the boundaries, and I thought it worked really well. Especially fading out all colours except the Red, seen on the artists lips, on the writing on the papers held by the public. Red gives connotations of care, and amply, love, which is befitting for this piece of work.
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