Andrew Goodwin Task - BEKTAS [Research]

Andrew Goodwin believed that pop videos followed a different structure, rather than a traditional narrative analysis. Goodwin believed these could not be applyed to to pop videos. Reasons for this include.

• Pop videos are built around lyrics - and often songs do not follow traditional narrative sturctures.
• A pop video uses the artist as the narrator, as well as the character.
• We often see see the artist looking directly at the camera. This attempts to involve the audience at home.
• There are three types of music video. Illustration (Video tells story of the lyrics), amplification (When videos add new layers of meaning) and disjuncture (When there is little or no connection between the video and the lyrics). Following Goodwin's theory these videos will categorise like this:

Amplification video example: This video can be labelled an amplification video because the video shows an amplified version of the lyrics. The video expresses and adds new meaning, feelings and emotions to the song. Our perceptions of the song would have been very different if we just listened to the song without the video attached. An 'amplification' type music video usually features the artist themselves as a main character. This is perfectly portrayed with Justin Timberlake's 'cry me a river'.

Illustration video example: This is an 'Illustration' video because the video follows the lyrics. In this case the artist (Asher Roth) is at a college party, with the song being about his 'love for college'.

Disjuncture video example: This video by Oasis is a 'disjuncture' type of music video. The main themes of the lyrics are freedom to do 'whatever' and have 'fun', but the video itself is in a plain white studio for the duration of the whole music video. The lyrics and the set which the video was shot have no immediate connections and possibly none at all.