Summary of the main points of Andrew Goodwin’s theory
Goodwin’s theory revolved around the idea that music videos do not follow the traditional narrative structure, because music videos are structured around lyrics, and lyrics are the components in the verse and choruses of songs. He stated that because of this, music videos will follow a different structure, a verse-chorus structure. But his theory can be interpreted to include elements of Todorov’s theory of equilibrium-disruption.
• He states that lyrics will make constant references to the visuals and narrative of the music video. This is so that the visuals reinforce what the lyrics may say.
• Music videos are most conventionally structured as verse-chorus-verse-chorus.
• He suggests that the music will be in time with the visuals – such as having a really fast drum beat in the song and having lights flashing on the beat of drums being hit.
• He said that music videos generally have iconography related to the content of the music video, such as having the artist in a hooded jacket, covering eyes and hands in pockets, in a urban/rap song.
• The record label associated with the artist may have specific demands of the ‘image’ of the singer. These change with both sexes, female artists are likened to have sex appeal to the men listening to her songs, and vice-versa for the male artists, and they are also needed to show that they have more status than any other female.
Goodwin divided them so that they could be separated into classes of different types of different types of music video. Illustration, amplification and disjuncture, which will be covered in more detail in the following post.
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