Evaluation Question 1

In what ways does your media product use, develop or challenge forms and conventions of real media products?


We were given a task to search through a catalogue of music genres, which we carried out in class as a group and at home individually. Carrying this task out in class as a group proved to be a better option as we gathered more opinions compared it with a wide range of different genres that everyone was interested in. We came to a decision of producing a video of a indie pop/alternative rock genre. 


We also looked at R&B/Hip Hop genres and were planning on using songs from artists like 'Jay Sean' Who created the song 'Tonight'. In the end, the songs we selected was 'The Verve -Bittersweet Symphony' And 'Snow Patrol - Run' But The Song Run By Snow Patrol Was Finalised as the song for our music video which was of a indie pop/alternative genre.


'Coldplay - Fix You' a song of indie pop/alternative genre, was very influential in our production of our music video. The camera work of this video influenced us mostly, it has good shots of the waist and above which we were influenced by and used in our music video. Editing was also influential as they contain some good long clips which we also used




'The Verve - Bittersweet Symphony' was the second video which also influenced us with the plot of a man walking down the street. This is quite difficult to film, The verve video is very fluid and the artist is filmed from lots of different angles. This inspired us as we wanted to film our main artist walking along a  canal and this video gave us ideas on how to do that and make it visually stunning.

We have included same shots as the cold play video which is an extreme long shot. This came across as indie music video conventions so we used it in our own music video. Using Extreme long shots as in this screenshot was very effective.

When creating my digipak, i did research on digipaks, and came across many different styles. at the end i decided to use images from my music video as the front, back, and inside cover of my digipak rather than taking, and using any graphics.

This is my digipak which was inspired by coldplay as images of the artist were used on the front cover. This method is very effective in promotion as it creates a direct link from the music video to the album for example, if the music video was seen on tv, and then was seen in stores, the image will instantly tell the customer that this album is from the music video they viewed on tv.

This is my advert which has a large image of the artist taking up most of the advert with the information beside him. This image is taken from the music video which can help the audience relate.